I had many questions, that’s why I made an interview with the team to have a better understanding of the need.
I articulated the interview on 3 main topics :
Defining the problem
– How was the issue raised ? What will be the impact on your business if we don’t change anything ?
Validating the problem
– What business goals will the problem solve ? What are the measurable KPIs to achieve this goal ? What are the risks and problems that we must overcome ?
Who are we designing for
– Defining the target? What are their needs, goals? painpoints ?
Find a solution that will integrate easily on the website. Think mobile first when creating the functionality.
Adding a new functionality must also respect the graphical environment of the website. This is why I had to soak up their guidelines in order to offer a functionality that was fully in line with the website.
Throughout user test sessions, I was able to verify my hypotheses and thus validate my prototypes. (5 sessions remotely)