Adagio

UX/UI design
Year

2018

Duration

6 months

Context & role
 

“Aparthotels” Adagio is a company launched by AccorHotels and Groupe Pierre & Vacances-Center Parcs, offering rental apartments in several large cities.

My job was to rework features of their Adagio-city.com website but also to implement new ones. You will find below the process that I used throughout the 6 months to improve the user experience.

To be proactive in the development of the website, I was able to carry out an ergonomic audit. I built my audit by identifying existing problems based on their data, proposing areas for improvement and then indicating the potential impact of my changes. This made it possible to provide them with an expert vision on all ergonomic and graphic aspects and to prioritize all my recommendations in order to integrate them into the changes of the website.

Research methods

Website Analytics    –   Market Research   –   Personas   –   Prototype testing

Problem statement

Users can’t book multiple rooms with a single reservation

Discover

I had many questions, that’s why I made an interview with the team to have a better understanding of the need.
I articulated the interview on 3 main topics :

Defining the problem 
– How was the issue raised ? What will be the impact on your business if we don’t change anything ?
Validating the problem
– What business goals will the problem solve ? What are the measurable KPIs to achieve this goal ? What are the risks and problems that we must overcome ?
Who are we designing for
– Defining the target? What are their needs, goals? painpoints ?

Realization of a benchmark to identify all best practices regarding this functionality.

Define

I have drawn the current user flow of booking to see where I need to focus on.
After that, I created different scenarios, the idea is to think many solutions and after reduce the choice. (by using our personas).

Design

Find a solution that will integrate easily on the website. Think mobile first when creating the functionality.

Adding a new functionality must also respect the graphical environment of the website. This is why I had to soak up their guidelines in order to offer a functionality that was fully in line with the website.

module-wireframe
User tests

Throughout user test sessions, I was able to verify my hypotheses and thus validate my prototypes. (5 sessions remotely)

mobile-adagio
Learnings